Starbucks’ New China Store Is the Size of a Supermarket
The new Starbucks Roastery in Shanghai checks every box on the buzzwords list: AR, immersive experience and local growing.
View ArticleHaptics: What’s Next for Users ‘Feeling’ the Virtual World Around Them
Although users can see, hear, smell, and interact with the virtual world, it's difficult to replicate touch. That’s a missed opportunity.
View ArticleTribeca Virtual Reality Showcase Proves This Tech Is Still a Flawed...
Robert De Niro and I were both confused.
View ArticleHow This 4-Minute Virtual Reality Short Is Taking on Climate Change
Will viewers get the message if aquatic garbage washes over them?
View ArticleAudio VR Startup Shuts Down After Raising $6M, Showing Risks of Crowdfunding...
Ossic learned the hard way that most consumers still prefer actual reality.
View ArticleOculus Go: VR’s Breakout Moment or Just Another Facebook Victim?
Oculus Go marks the beginning of VR's commercial success.
View ArticleCan Virtual Reality Save Itself?
Despite the advances promised by the latest gear, virtual reality still faces many hurdles to gain widespread acceptance.
View ArticleA Digital Art Curator on Why the Aging Medium Still Isn’t Understood
'The art market is tied to the system of uniqueness. It is still hard to sell files on sticks,' says curator Tina Sauerländer. That's why, when it comes to digital art, we need to change our thinking.
View ArticleFrieze New York Clings to Selfie Culture and Escapism for Its 2019 Edition
This year's Frieze New York is as apolitical, contextless and completely divorced from 2019 as an art fair can get. But a few outliers provide a necessary mirror to our time.
View ArticleWhy Scheels Is the Best Sporting Goods Retailer You’ve Never Heard Of
Scheels is an entertainment and technology company disguised as a retailer.
View ArticleVR & Sex: How This 27-Year-Old Created One of the Hottest Virtual Reality...
Is a VR sex club franchise in your future?
View ArticleThe Innovative Companies Carving Out a Space for Art in the Sharing Economy
Some smart startups have realized the potential of monetizing digital art.
View ArticleSyncThink CEO Laura Yecies Discusses the Intersection of Health and Technology
The health startup CEO has spent over 20 years in Silicon Valley.
View ArticleHere’s What Peloton’s IPO Could Mean for the Digital Fitness Industry
Can the company help validate the virtual fitness space?
View ArticleMark Zuckerberg Teases AI ‘Brain Chip’—But It Will Be Different Than Elon Musk’s
"'Facebook wants to perform brain surgery.' I don’t want to see the congressional hearings on that one," Zuckerberg said.
View ArticleWhy VR Headsets on Russian Cows Are Nothing to Moo About
Experts (in cow anxiety) noted a reduced anxiety and improved emotional mood in the herd that was adorned in VR goggles.
View ArticleUltimate Christmas Cinema: How One Company Is Getting You Inside ‘Star Wars’&...
From VR to ticketing tech, Powster is changing the future of movie marketing.
View ArticleMicrosoft’s ‘Mixed Reality’ Goggles Take Marina Abramović on a World Tour
The artwork, which involves the use of Microsoft HoloLens 2 headsets, makes it appear as though famed performance artist Marina Abramović is standing in the gallery with you.
View ArticleAugmented Reality Is Going Change How You Update Your Wardrobe
The retail sector is expected to spend a whopping $1.5 billion on augmented reality and virtual reality technology in 2020.
View ArticleMeghan Markle Planned Private Royal Visits and Engagements in London
The Duchess of Sussex has big plans for her time in the U.K.
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